You're creative because you manufactured a product.  You're courageous because you launched it. You've got grit because you're still at it! You're excited because you have sales coming in to prove you’ve got something.  

 Now, let's give you the skills you need to build a profitable business to 6-figures and beyond, give you the support you need to get the success you want, and help you adopt your new identity: as your company's CEO 


If you are... 

  • a woman that created a product that you love and believe in
  • are manufacturing it (inhouse or contracted out)
  • have been in business for at least 1-year 
  • can't break through 100K in annual revenue (consistently or at all)
  • and want to build a profitable 6+figure business that serves your customers, employees, AND YOU on your terms and have fun doing it

then you have come to the right place. 

By the end of this program,

you will…


  • Build a Profitable Business Cash may be king, but profits are where the cash is (and peaceful payroll days and restful nights).  Learn how simple it is to transform your cash-eating monster into a cash-generating machine.  
  • Discover Your (Real) Why You tell everyone how you came up with your product idea, but you need to know your real why you’re building a business around your creation. Knowing this intrinsic reason will keep you motivated during the difficult seasons. 
  • Reduce Your Mental Load and Fire Up Your Creativity with Systems Systems aren’t sexy but they are the engine to give you the space you need so you can get in your creative zone of genius…which IS SEXY!
  • Have More Time When You Eliminate Excess and Waste Redundancies, excess, and waste will be identified, trimmed, or eliminated so you can and operate your A+ business with ease!
  • Learn The Key Metrics That Drive Better Business Decisions Numbers include but are not limited to revenue sources, margins, COGS, ROAS, CPC, AOV, and so much more!  If you aren’t clear on any of those your business needs you to know these.  This course will teach you without overwhelm!
  • Become the CEO Your Customers, Your Employees and Your Business Needs to get to the next level. You will learn how to tap into your best, your greatness, everyday.  This course will transform the way you think about your business and how it all fits in your future, inspiring and motivating your inner CEO to come out and lead.
  • Define What Success Means to You and go after it.  Develop your definition of success.  Not what others say, not what culture pushes, but what YOU want. What will make you happy (and yet push you to achieve your best).
  • Learn the #1 Overlooked Secret You Need For Success: SUPPORT. Too often businesses fail due to lack of support from loved ones. And women business owners are particularly vulnerable. But having YaY Rah-Rah support all the time is a detriment to the growth of your business, too. You will learn the right support you need and how to create it if you don’t have it. 

Open Enrollment is Now Closed

Join the Waitlist today to be notified first when enrollment opens again.


What’s Inside P.E.A.R.L.S. Foundations

Module 1


Discover the real purpose of your business. Not your elevator pitch. The real reason why you started the business and why you're building it.

Module Highlights:

  • Discover your real why you created your product and your business. Not the “I created xyz product to solve this problem.”  Your real why is what you carry in your heart. 
  • Learn about prospection and how it affects your business and gives you insight into the future you want to have. 
  • Understand the difference between a Vision Statement and a Mission Statement and create your own with guidance
Module 2


With my guidance and asking the right questions, you'll find the patterns, excess, and redundancies in your business so they can be eliminated, freeing up resources (your time, mind, and money).

Module Highlights:

  • Identify the important information you need to drive your business (bookkeeping, processes, pricing, operations, finances, marketing,  etc…) whether you have them or not. 
  • Develop descriptions and desired outcomes in 5 key areas of business
Module 3


Armed with the excavation you just created for your business you'll know what needs to be adjusted in the 5 key areas of your business and what steps to take next to move the needle the most.

Module Highlights:

  • Gain confidence in your decision making skills unleashing your inner CEO
  • Create 5 docs that relate to the 5 keys areas…
Module 4


Learn your current revenue sources and their profitability. Identify which marketing and sales strategies are right for your business with a focus on profitability and sustainability.

Module Highlights:

  • Define your revenue sources and profitability the easy way so you can make the decisions your business needs
Module 5


Take what you learned from creating your mission and value statements and learn to lead your employees, customers, and your family from your head and your heart by tapping in to your greatness, your inner CEO.

  • Characteristics of a CEO 
  • How to lead from the heart: people + profit = a winning combination! 
  • Develop your company's culture Manifesto
Module 6


Now that you've adjusted course and learned new sikills to build your business to 6-figures and beyond, let's identify the systems you need now to get you there faster. 

Module Highlights:

  • Create a flowchart that works for your  business now and in the near future.  
  • Design your personnel org chart to identify current and on the horizon needs.
  • Develop an efficient CRM system that keeps your customer pipeline top of mind. 
  • Build out a different (customers remember you)  marketing plan. 
Module 7


A Bonus Lab (Work Day) will be added at course end to tie up loose ends and/or to work on your business' 4th QTR 2023 plan.  Date and Hours will be determined by the group. 

Items we could work on are: 

  • Identify and Build Out Your Top 3 Goals for 4th QTR 2023
  • Finish Your Profitability Plan
  • Get in depth help on your marketing strategy
  • Anything you want to work on that will make your business and you CELEBRATE 2023!

When you enroll during this special, limited time period, you’ll get: 


P.E.A.R.L.S Foundations™

(A $12,000 Value)

 6 Modules
You will finish 2023 Strong and Start 2024 Right!

Finish 2023 Strong

You’ll gain the confidence you need to get the success you want.  How?  Learning the real reason you’re in business which will propel you during the tough seasons, by defining success however YOU define it, by intimately knowing your business facts and figures giving you the evidence and confidence to make great decisions.

Start 2024 Ready!

You’ll know what you need to do with the plan you created for 2024. You’ll have your revenue channels identified, marketing plan mapped out, and goals determined. You’ll know what to leverage and what to let go. You’ll be very intentional about what to take on, what to fix, and what not to take on. You will be your company's CEO. 


Plus these Bonuses to Help You Scale Your Business and Succeed as YOUR COMPANY'S Confident CEO

Bonus 1
The SECRET ingredient to SUCCESS

What to do when the people you love don’t love your business.

(A $1000 Value)

What you'll get:

A teaching video showing the different levels of support and how to create the support you need.  

  • Where does your support circle land on the Support Spectrum?
  • Do you know what kind of support you need to get the success you want? 
  • How to manage expectations
  • How to create your own support system that has your company and your best interests at heart
Bonus 2

The art and science of winning with all types of customers (we’ll even get you to smile!)

(A $2000 Value)

What you'll get:

In this 1 hour training you’ll learn the secrets Annette uses to turn customers from angry to raving fans in the same phone call (or email).

  • The 2 different types of Customers
  • The 1 thing to say to diffuse even the most surliest customer
  • Help your employees help your customers
  • Know how to save a sale or when to move on

Open Enrollment is Now Closed

Join the Waitlist today to be notified first when enrollment opens again.


Frequently Asked Questions

Open Enrollment is Now Closed

Join the Waitlist today to be notified first when enrollment opens again.


Still thinking about it?

P.E.A.R.L.S™ Foundations is PERFECT for you if…  

  1. You are woman who has created a product and are manufacturing it (in-house or contracted out)

  2. You have been in business for at least 1 year.

  3. You haven’t cracked the 6-figure revenue barrier.

  4. You love your product and how it serves your customers.

  5. You are stuck or overwhelmed and not sure how to get to the next level or what to do next.

  6. You are looking for answers to questions you didn’t even know you had.

  7. You are ready to embrace your inner CEO to lead your company to greatness!  

I can’t wait for you to join P.E.A.R.L.S Foundations™

Hello fellow Female Product CEO (that's you)!  

I was in your shoes not too long ago.  I was so excited about creating my cast cover product, manufacturing it, and bringing it to market.  Customers were elated and I was making an impact in my customers' lives.  Then I started to face some issues. Some I could solve but others were a puzzle to me.  And I didn’t have a mentor to check in and ask questions.  Heck, I didn’t even know what questions to ask and I sure didn't know what to fix next!  I was flailing around trying this, then that, I stumbled, and made a lot of mistakes.  Ooof.  I wince when I think of the purchasing, hiring, and operations blunders I made.  

I had started a business. And I was determined to overcome the "messy middle" of growing a business.  So through massive trial and error I discovered a method to turn my disorganized, messy, cash-eating business into a healthy, profitable, efficient business that served not only my customers, but my employees, my family and me. 

And. It. Works.  And now I'm ready to teach you the same foundations and best practices, and give you the tools and skillset you need to build your business to 6-figures and beyond.  

Join me and other Female Product CEO (yep, still you!) in my "P.E.A.R.L.S. Foundations" 6-week course. Finish 2023 strong and start 2024 ready! 

Your Success. My Support.

Annette de Lancey, Founder & CEO 

She Makes Products