Fall in Love with the Heart of Your Business

Feb 14, 2024

February is the month of love.  You've fallen in love with your product.  Perhaps you love your employees.  We know you definitely love your customers.  And we know you love or at least loved your business. 

But are any of those the heart of your business?  Nope.  The HEART of YOUR BUSINESS is PROFIT.  Yep, profit. It's so important it's #1 of my e-book, "The 8 Essential KPI's for Product Businesses."  If your business' profit isn't priority #1, it could die over the next payroll run or suffer needlessly in a mediocre state.  

Why profit? Just like a healthy heart is critical to living your your best life, your business needs healthy profits to grow and scale.  More importantly, without healthy profit you can't pay yourself what you're worth.  If you don't have profit you're mostly likely having difficulty paying vendors on time or at all, you have little saved for taxes, you may be in debt, and you are barely bringing home anything to show for all your hard work and toil. All of that equals sleepless nights.  But, once you know your (profit) numbers and start having your business support you (vs. you supporting it), you will fall in love not only with your business, again, but also with profit.  

That's why I'm so excited to announce She Makes Product February special: a FREE Instant Profit Assessment for the first 20 women product entrepreneurs.  Just a little over an hour of your time and you'll have answers to questions you didn't know you had and information so solid you'll be able to make decisions at the speed of business. 

Click here to learn more about this "blow-your-mind" diagnostic tool customized to your business. 

Do you want to know if your business is profitable or not? Do you like talking about your business and get answers to questions you didn't know you had?  Would you like to know how much you should be paid to match your worth? Would you like a way to make solid decisions at the speed of business? Jump on a discovery call with me and let's make profit your love language! 

Click here for more information and a short video from me why profit is so important to your business' success and money in the bank for you. If you scroll down on that page, you'll also learn about my profit journey.  

My promise is you'll learn to love profit (all year long, not just in February), too! 

Your Success, My Support,


Annette de Lancey
Career Entrepreneur & Manufacturer
Direct Line: (760) 757-2650
Owner/Founder of She Makes Products
Helping women product entrepreneurs breakthrough the 6-figure revenue barrier profitably so they can grow and scale.
Build a bigger, better business and become a braver, better you!  
Owner/Founder of CastCoverz!
Fun and Functional Products for the Orthopedic Patient.
14+ years, 7-figure, Job Creator, Proudly Made-in-the-USA company
#1 Global Brand, 92% 5,000+ 4&5 Star Ratings